FASTEST GROWING DEMOGRAPHIC ON FACEBOOK
We have the latest demographic data on US Facebook user as of February 1, 2009. Before jumping into the details below, here are the highlights.
- Facebook reporting nearly 45.3 million active US users in the last 30 days
- Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days.
- Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year.
- 45% of Facebook’s US audience is now 26 years old or older.
Facebook US Audience Growth by Age and Gender
Facebook’s US audience has continued to grow in recent months, fueled by expansion primarily in users 26 and older. Facebook has been growing particularly rapidly amongst people over 45 in the US, as the charts show below: over 165% amongst both men and women 45-54 over the last 4 months.
While the fastest growing age group by total users is still 26-34, the number of women over 55 on Facebook grew by an astounding 175.3% since the end of September. Their male counterparts, however, weren’t able to keep up – growing by only 137.8%. The number of women over 55 on Facebook almost double the number of men over 55 on Facebook today.
Facebook US Audience by Age and Gender
Overall, women now outnumber men in every age group on Facebook. In total, women now make up about 56.2% of Facebook’s US audience, up from 54.3% late last year. Women most outnumber men in the 18-25 and 26-34 age groups, where there are 1.4 females for every 1 male on Facebook.
Facebook US Audience by Age
Overall, 45% of Facebook’s 45.3 million active users in the US is now 26 years old or older. Nearly a quarter of all Facebook users are over 35 today – quite a change from Facebook’s roots as a social networking tool for college students just a few years ago.
Teenagers now make up about 12% of the overall Facebook audience. Facebook does not publish any data on users under 13, because the terms of service requires all users be at least 13 years old to join.